The sources of innovative bias was a real surprise to me because there were some interesting topics that entrepreneurs can spot but no one else can. There were 8 sources of innovative ideas that were mentioned in the chapter ( trends, unexpected occurrences, incongruities, process needs, industry and market changes demographic changes, perceptual changes, and knowledge-based concepts) The two biggest surprises from that list were demographic changes and perceptual changes. When changes in demographics occur, it often boost entrepreneur opportunities. It surprised me because I always thought that changes in demographics would decrease the opportunities for entrepreneurs. Industry and market changes surprised me because I also thought that it would decrease the opportunities of entrepreneurs. To me, the increase in technology is something that could be for the good or the better for certain business's. The one thing that confused me the most was the nature of the creative process. Creativity is not a trait that all people can have. Also in my eyes, creativity can't be taught to a human being. You either have the trait or you don't, and that is what confused me the most. I dont think the author was wrong about anything particular, but if their were two questions I could ask they would be:
1) How can one be taught to be creative, and apply that lesson to be a better entrepreneur?
2) Could you become an entrepreneur without recognizing all the sources of innovation, and if so, what traits would you need to fill in the spot of recognizing the sources of innovative ideas.
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