When reading the chapter, I really focused in on the consumer behaviors when it comes to running a business. One day when I want to run a business, consumer behaviors are going to be very important to run a successful behaviors. The author talked about the five consumer behaviors that entrepreneurs should be aware of. ( convienence goods, shopping goods, specialty goods, unsought goods, and new products) the one that stood out to me was the unsought goods which are products that consumers don't need at the time. Unsought goods are important in a business because it requires a consumer to have an explanation or demonstration of the product. A part of the reading was the small section about sales forecasting. When I was a manager for a pizza joint, we did a lot of sales forecasting to try to make schedules and get the right amount of employees in for work at the peak hours. The sales forecasting was usually very useless in the business because it is very unpredictable when a restaurant like that will get busy. So it's confusing to understand why business rely on sales forecasting when it is so unpredictable.
What is another option to use than sales forecasting?
What are the pros and cons of consumer behavior?
How can a company flourish the sells of new products?
I would ask these questions to help me in my entrepreneur career.
The author wasn't wrong about anything in the reading.
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